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The Benny
The Brooklyn Brownstone, Reimagined.

The brand identity reimagines the typical Brooklyn brownstone as a modern, design-conscious building; a place where people can feel at home and be themselves. Through photography, color palette, and typography, the brand uses visual language to represent the diversity, leafy streets, nearby park, and varied historic homes in the neighborhood context.

The Benny
The Brooklyn Brownstone, Reimagined.

The brand identity reimagines the typical Brooklyn brownstone as a modern,
design-conscious building; a place where people can feel at home and be themselves. Through photography, color palette, and typography, the brand uses visual language to represent the diversity, leafy streets, nearby park, and varied historic homes in the neighborhood context.

The Benny
The Brooklyn Brownstone, Reimagined.

The brand identity reimagines the typical Brooklyn brownstone as a modern, design-conscious building; a place where people can feel at home and be themselves. Through photography, color palette, and typography, the brand uses visual language to represent the diversity, leafy streets, nearby park, and varied historic homes in the neighborhood context.

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The Benny mobile

CREDITS
ROLE  Art Direction & Design
STUDIO  Conway+
ARCHITECTURE FIRM  ROART
PHOTOGRAPHY  Ian Baguskas



CREDITS
ROLE  Art Direction & Design
STUDIO  Conway+
ARCHITECTURE FIRM  ROART
PHOTOGRAPHY  Ian Baguskas



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